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On June 2, 2025, Three UK, the operator of Smarty, and Vodafone UK officially merged to form VodafoneThree. This created the UK’s largest mobile network operator with over 27 million customers. This strategic merger aims to revolutionise connectivity across the UK. It will deliver enhanced network performance, broader coverage, and more reliable services for all customers, including Smarty users.
About Vodafone UK
Vodafone UK is part of Vodafone Group Plc, one of the world’s largest telecommunications companies. Founded in 1984, Vodafone has grown into a global leader in mobile communications, operating networks and services in numerous countries. In the UK, Vodafone is recognized for its extensive network coverage, innovative technology adoption, and strong customer focus
Vodafone UK offers a broad range of services, including mobile voice and data, fixed broadband, and Internet of Things (IoT) solutions. The company has been at the forefront of rolling out 4G and 5G networks across the UK, continually investing to improve speed, coverage, and reliability.
Vodafone’s core values emphasise customer centricity, innovation, and sustainability. The company is committed to delivering high-quality service while reducing its environmental impact. Vodafone UK also focuses on digital inclusion and supporting communities through various social initiatives.
A unified network for Smarty customers
Despite the merger, Smarty will continue to operate as a standalone brand. It will maintain its commitment to simplicity, transparency, and value. Customers can expect no immediate changes to their plans, pricing, or terms and conditions. The merger does not affect existing contracts. Smarty remains dedicated to providing the same level of customer support and service excellence.
In the coming months, Smarty customers will benefit from VodafoneThree’s extensive network enhancements. The integration of Vodafone’s spectrum into the existing Three network will enable Smarty users to access a more robust and expansive network infrastructure. This means improved coverage, faster data speeds, and enhanced reliability. These improvements will be especially noticeable in high-traffic areas such as city centres, shopping districts, and transport hubs.
Enhanced 4G speeds and network reliability
As part of the merger, VodafoneThree is investing £11 billion over the next decade to upgrade the UK’s mobile infrastructure. This substantial investment will facilitate the rollout of advanced technologies, including 5G standalone services. It will also support the expansion of 5G coverage to 99.95% of the UK population by 2034.
For Smarty customers, this translates to faster 4G speeds with an average increase of 20% in data speeds. This will enhance everyday activities such as streaming, downloading, and browsing the internet.
Customers will also experience improved network reliability. They will have a more dependable connection even during peak usage times due to increased network capacity. This ensures that calls and data connections remain stable when the network is busiest. Additionally, the merger will bring broader coverage. Customers will gain access to a more expansive network that reduces signal black spots and ensures better connectivity across the country, including rural and previously hard-to-reach areas.
These improvements are being implemented progressively throughout 2025. Many Smarty customers are already experiencing the benefits. Actual speeds and coverage enhancements may vary depending on factors such as location, device, and network conditions.
Continued commitment to customer value
Smarty remains steadfast in its dedication to offering straightforward, no-frills mobile plans that provide excellent value. The merger with Vodafone does not alter Smarty’s approach to pricing or service. Customers can continue to enjoy the same transparent pricing. There will be no hidden charges or unexpected fees.
Additionally, Smarty is committed to maintaining its social tariffs. This ensures that vulnerable customers have access to affordable mobile services. The merger does not impact these initiatives. Smarty will continue to support its community of customers with tailored solutions that meet their needs.
Looking ahead: a stronger, more connected future
The formation of VodafoneThree marks a significant milestone in the evolution of the UK’s telecommunications landscape. By combining the strengths of Vodafone and Three, Smarty customers can look forward to a future of enhanced connectivity, improved services, and greater value.
As the integration progresses, Smarty will keep customers informed about any developments. They will ensure a seamless transition to the enhanced network. The goal is to provide Smarty users with the best possible mobile experience. This will leverage the expanded capabilities and resources of the newly formed VodafoneThree entity.
