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Lovers and Drifters Club, founded by Merinda Jackson, is a unique fashion brand specialising in ethically hand-printed tees from Bali. Since its inception, they have aimed to create sassy, empowering clothing that stands out in the fashion industry. The company has a strong commitment to ethical production, ensuring that every tee is made with care and respect for both the environment and the artisans involved.
Lovers and Drifters Club established with a clear vision: to create a brand that blends style, empowerment, and ethical practices. Merinda Jackson saw an opportunity to offer something different in the fashion market, focusing on ethically made, hand-printed tees that exude confidence and uniqueness. The founder, Merinda Jackson, remains actively involved in the company, guiding its creative direction and maintaining its core values.
Lovers and Drifters Club’s tees are hand-printed in Bali, a process that supports local artisans and promotes sustainable practices. The brand collaborates closely with skilled craftsmen, ensuring fair wages and safe working conditions. This ethical approach not only benefits the local community but also ensures careful and detailed craftsmanship for each tee.
While Lovers and Drifters Club currently operates as an online business, its unique designs have the potential to attract a global audience. The focus remains on maintaining quality and ethical production practices. The brand’s online presence allows it to reach customers worldwide, offering stylish, ethically made tees to a diverse clientele.
Lovers and Drifters Club differentiates itself through its unique product offerings. Specifically, the tees and photo shoots are sexy and empowering, setting the brand apart from more conventional t-shirt labels. Moreover, this focus on empowerment and style is a key element of the brand’s identity. Additionally, the combination of bold designs, ethical production, and a strong brand narrative makes them a standout in the fashion industry.
Looking ahead, Lovers and Drifters Club aims to scale its operations and possibly license its best-selling designs. The brand’s commitment to quality and unique style will continue to drive its growth and success in the fashion industry. They are exploring opportunities to expand its product line and reach a wider audience while staying true to its core values of ethical production and empowerment.