Lovers and Drifters Club

Lovers and Drifters Club, founded by Merinda Jackson, is a distinctive fashion brand that has carved out a niche in the industry with its ethically hand-printed tees crafted in Bali. Since its launch in 2014, the brand has been driven by a mission to create clothing that is bold, empowering, and reflective of a free-spirited ethos. With a strong commitment to ethical production, Lovers and Drifters Club ensures that every garment is made with care, prioritizing respect for both the environment and the artisans who bring their designs to life. This fusion of style, sass, and sustainability has positioned the brand as a standout player in the global fashion landscape.

Unique products with a sassy twist

The inception of Lovers and Drifters Club stemmed from Merinda Jackson’s desire to offer something fresh and meaningful to the fashion world. With a background steeped in creativity, Jackson envisioned a brand that would transcend the ordinary, blending vintage-inspired aesthetics with a modern edge. Her focus on ethically made, hand-printed tees reflects a dedication to producing clothing that not only looks good but feels good—both for the wearer and the makers. Jackson remains the driving force behind the brand, steering its creative direction and ensuring that its core values of empowerment and individuality shine through in every piece.

The brand’s name itself evokes a sense of rebellion and romance, appealing to those who see themselves as dreamers and wanderers. Lovers and Drifters Club isn’t just about clothing; it’s about cultivating a lifestyle and a community of like-minded individuals who value self-expression and ethical choices. This vision has resonated with a growing audience, turning the brand into a cult favorite among those seeking fashion with a purpose.

Hand-printed tees from Bali

Lovers and Drifters Club’s tees are hand-printed in Bali, a process that supports local artisans and promotes sustainable practices. The brand collaborates closely with skilled craftsmen, ensuring fair wages and safe working conditions. This ethical approach not only benefits the local community but also ensures careful and detailed craftsmanship for each tee.

Lovers and Drifters Club: A global reach

At the heart of Lovers and Drifters Club’s operations is its production process, which is based in Bali, Indonesia. Each tee is meticulously hand-made and hand-printed by local artisans, a method that underscores the brand’s commitment to sustainable and ethical practices. By choosing hand-crafted over mass-produced, Lovers and Drifters Club supports the Balinese community, fostering long-term relationships with small family-run factories and home-based suppliers. This approach ensures fair wages, safe working conditions, and a personal touch that mass production simply can’t replicate.

The brand’s website highlights its dedication to avoiding shortcuts, emphasising the use of handmade dyes and ethical sourcing to minimize waste. Popular designs, like the iconic “Breakfast of Champions” tee, are stonewashed to achieve a vintage feel, blending cotton and rayon for a soft, lived-in texture. Available in sizes like S/M and M/L, these tees cater to a range of body types while maintaining their signature bold prints and empowering messages. This careful craftsmanship not only elevates the quality of the product but also aligns with the brand’s ethos of honoring both the customer and the planet.

A Global Reach with a Local Soul

Though Lovers and Drifters Club operates exclusively online, its reach extends far beyond its Bali roots. With worldwide shipping and a strong digital presence, the brand connects with a diverse, global clientele who share its values of style and sustainability. From the beaches of California to the streets of Europe, their tees have become a staple for those who want to make a statement without compromising their principles. The online model allows the brand to maintain its focus on limited-run, made-to-order pieces, reducing fabric and garment wastage—a practice it proudly champions on its website.

This global appeal is amplified by their evocative photo shoots, often featuring muses like Hailey Carlson or Josie Canseco, shot in dreamy locales like the Malibu Hills or Bali’s sun-drenched landscapes. These campaigns, styled by Jackson herself, blend a retro vibe with a modern sensibility, showcasing the tees’ versatility and attitude. It’s this storytelling through fashion that helps Lovers and Drifters Club build a loyal following across continents.

Standing out in the crowd

What sets Lovers and Drifters Club apart is its unapologetic approach to design and identity. Their tees aren’t just clothing—they’re a declaration of confidence and individuality. With slogans like “Sex, Breakfast of Champions” and vintage-inspired graphics, the brand infuses a sassy, sexy twist into every collection, distinguishing itself from conventional t-shirt labels. Their photo shoots amplify this narrative, often featuring models in raw, carefree settings that embody the brand’s rock-and-roll spirit.

This focus on empowerment isn’t just surface-level; it’s woven into the brand’s DNA. By prioritizing ethical production and bold aesthetics, Lovers and Drifters Club offers a refreshing alternative to fast fashion’s disposable culture. The combination of striking designs, sustainable practices, and a compelling brand story has earned them a reputation as a trailblazer in the industry.

Future horizons

Looking ahead, Lovers and Drifters Club is poised for growth while staying true to its roots. The brand has expressed ambitions to scale its operations, potentially licensing its best-selling designs to reach an even broader audience. New collections, like the “Kaleidoscope Dreams” line or retro-inspired holiday tees, hint at an expanding product range that could include more than just their signature tees—think corset tops, tie-dye slips, or their beloved shag jackets. Yet, despite these aspirations, their commitment to quality, ethical production, and limited-run pieces remains unwavering.

As they navigate the future, Lovers and Drifters Club aims to deepen its impact, both in fashion and in the communities it supports. By continuing to work with Bali’s artisans and resisting the pull of mass production, the brand ensures that its growth doesn’t come at the expense of its values. For Merinda Jackson and her team, success isn’t just about sales—it’s about building a legacy of empowerment, creativity, and conscious fashion.

A Brand with Heart and Soul

Lovers and Drifters Club is more than a clothing line; it’s a movement for those who dare to stand out. With its ethical tees from Bali, bold designs, and a vision that celebrates the wild-hearted, the brand has made an indelible mark on the fashion world. As it evolves, Lovers and Drifters Club invites its community to join the ride, promising more iconic pieces and a continued dedication to doing fashion differently.