Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Beauty Pie Limited provides personal care products. The company was founded in 2016 and offers a wide range of products. From skincare to makeup, haircare, body care, fragrances and more. It is the first beauty brand that has used servitization as its business model: the luxury beauty Buyers’ Club.
Online only
The brand operates fully online with no physical stores. They have one website on which you can subscribe to the Beauty Buyer’s Club. Its headquarters are located on 1st Wells Street in London.
Their mission is to inspire and empower people all over the world to get more out of life. They provide luxury beauty products without the costs of the middleman, shops, and retailers’ markups. Moreover, their products are based on science, not hype. They are brilliantly formulated and lovely to use with the cutest packaging.
The founder
The founder of Beauty Pie is Canadian-born entrepreneur and skincare expert Marcia Kilgore. She is splitting her time between Beaty Pie’s London headquarters, her home in Switzerland and New York. She also founded other global companies in the beauty and wellness world. These include global brands; Bliss Spa, Wella, Soap & Glory, and Soaper Duper.
Marcia Kilgore initially founded Beauty Pie with the intent of creating better quality beauty products for better prices. More environmentally friendly packaging and giving something back to the community. Most importantly, every product has delivered visible results. She believes that the beauty industry works backward. Most beauty retailers spend an enormous amount of the product selling price on advertising. The products are only sold online, which removes the costs of physical stores and personnel. Beauty Pie doesn’t charge you for the glitzy packaging or ridiculous retail markup but instead invests in the innovation and high performance of products.
The membership
Beauty Pie works with a membership construction which means that you need to subscribe to the Beauty Pie community to shop the Beauty Pie beauty products at a reduced price. They are not a beauty subscription box, but more a luxury beauty buyer’s club. This means that you shop for whatever you want when you want. You can choose whether you want to shop every quarter or twice a month.
The membership is part of their unique business model and uses servitization in the beauty branch. Beauty Pie is the first company to use their luxury beauty Buyer’s Club to offer exclusive products for a small part of the initial costs. This is because the other brands have huge industry markups.
To realize these prices, the brand is working with suppliers based in regions such as Asia, North America, and the EMEA regions. However, they do consider the higher risks of modern slavery, thus, the company carefully selects its suppliers and maintains high standards. Beauty Pie’s suppliers are carefully selected and go through a strict due diligence process which includes an audit of their supply chain ethics and a commitment to the code of conduct which includes anti-bribe policies.
The product
The packaging is focused on a circular economy and is made of recycled paperboard. Virgin plastic is used per product. They are targeting the usage of recycled plastics in the future. Moreover, the products of Beauty Pie are always cruelty-free.
The planet
Beauty Pie is very conscious about their actions and overall ecological footprint. They measure their impact on the planet in line with their protocol. Sustainability drives the day-to-day choices of Beauty Pie. For example, implementing ongoing sustainability-led reduction initiatives across the offices and its operations. The company thrives to be NetZero and already recycles, sorts waste, filter water, motion-censored lightning, and an office that runs on fully renewable energy.
